Land Rover is reorganizing its product line. Land Rover is refocusing its strategy on three sub-brands, Range Rover Defender and Discovery. They are also going electric. Land Rover expects to sell 60 percent of their vehicles battery-electric by 2030. JLR confirmed the Range Rover EV, which will launch in 2025, as the first Land Rover EV.
2025 Range Rover EV Review
JLR claims that the Range Rover EV is a luxury SUV of medium size. The Range Rover EV will run on a brand new EMA platform, which will be entirely electric. This won’t be the first JLR EV – Jaguar has already launched the I-Pace – but it will be the first JLR EV that is built in-house.
The EMA platform is different from the MLA that underpins the new Range Rover and Range Rover Sport. The MLA platform will offer battery-electric drivetrains, as well as combustion engines and hybrids. It’s possible that we will see EV versions in the future of these specific vehicles.
Batteries for the Range Rover Evoque EV may come from a plant in the UK or Spain. Financial Times reported that Tata Motors, citing JLR’s CEO Adrian Mardell in a report published on April 19, 2023, said it would soon decide whether to build a new factory in one of the two European nations. Envision AESC in China will provide battery technology.
Envision AESC has already announced plans to build a new factory in the UK. The British plant, which will be built in Sunderland and serve Nissan, is expected to open by the end of this year. If JLR and the Chinese battery supplier can also come to an agreement for the supply of batteries, the potential volume could justify another battery factory in the UK. JLR is looking to source batteries from a local manufacturer, but it’s also considering production sites in Spain where costs may be lower. JLR and Envision AESC have not confirmed any talks about a deal to supply batteries.
According to the Financial Times, production at Tata Motors European battery plant will not begin for at least another four years. The company will continue to source batteries at other locations until then, including Envision AESC Sunderland’s (UK) factory. Mardell told BirminghamLive that JLR does not plan to build a Gigafactory for batteries.
Autocar reports that the production of the new Range Rover Evoque, which is expected to be released in 2019, will be carried out at Land Rover’s Halewood plant in Liverpool, UK. This is the same plant responsible for producing the first and second-generation models. This will be JLR’s first entirely electric manufacturing facility. JLR began the tendering procedure to prepare the factory for EMA-based EVs. The factory will close for a long period of time to complete the conversion by 2024.
JLR estimates that 60% of sales will come from BEVs in 2030. The Range Rover Evoque is one of the top three Land Rovers in terms of sales, so offering it with a pure-electric powertrain was always in the cards. Land Rover is at a crossroads as the global auto industry continues to evolve. In order to stay competitive, the company needs to quickly develop an all-electric line of vehicles. The company is under pressure to respond quickly and build an all-electric vehicle line-up in order to remain competitive.
2025 Range Rover EV Release Date & Price
JLR confirmed that the Range Rover EV is coming in 2025. The brand will start taking deposits later this year, which means we could see the concept at least before then. JLR has a new strategy called “House of Brands”. Instead of Land Rover and Jaguar, it will now be Range Rover Defender Discovery and Jaguar. Range Rover, Defender, and Discovery will all still carry the Land Rover “Trustmark.” This is not 100% clear. The upshot is that you will still be able to go to your Land Rover dealer. Range Rover Defenders and Discoverys will continue to carry Land Rover badges. You won’t have to call the Range Rover “Land Rover Range Rover“, which is what no one did anyway.
We still don’t have any idea. Our educated guess is it will be expensive. The current midsize Range Rover model, the Range Rover Sport starts at $83,000. The PHEV Range Rover Sport begins at $104,200. The EV version is expected to be more expensive.