Although we never imagined that a Ferrari SUV would become a reality, the company finally gave in to market pressures and produced the 2024 Purosangue. The brand won’t be destroyed by an SUV sporting Ferrari’s prancing horse’s badge on its grille. The concept has been successful in previous iterations and has served sports car brands like Lamborghini and Porsche well.
The Purosangue will not be limited to ultra-performance utes such as the Cayenne Turbo and the Urus, but also ultra-luxury models like the Bentley Bentayga or the Rolls-Royce Cullinan. The only powertrain available will be a powerful V-12 engine. Why would it need any other? Engineers have added a trick active suspension system that will allow the ‘Sangue to drive like a Ferrari. Prices start at just shy of $400,000.
What’s new for 2024?
The Purosangue will arrive on the market in 2023, as a model 2024. It will be both a new model for Ferrari and the first SUV by the Italian supercar manufacturer. The Purosangue comes standard with a host of performance and luxury features, but Ferrari also offers some options that may be worth considering. After a long day of driving down the Monte Carlo coast, massaging the front seats may be an option. Sunseekers might also be interested in the electrochromic glass roof. We recommend making extensive use of Ferrari’s customization options to make a Purosangue that is uniquely yours.
Powertrain
Purists will be scoffing at the SUV sporting the famous prancing horse badge. We’ll point out the naturally-aspirated V-12 engine under the Purosangue. Ferrari’s 715-hp 12-cylinder engine is the best. It even sports its trademark red-painted valve colors. It produces a powerful 528-pound-feet torque and can propel the Purosangue from 0 to 60 mph in 3.3 seconds. The engine has a maximum speed of 193 miles per hour.
We’ll be updating this story with test results once we have a chance to drive it. However, it is expected to be one of our fastest and most agile SUVs. The standard adaptive suspension of the Purosangue sounds promising, so we are eager to see how it handles. To control body roll, the system employs an electric motor in each corner of the SUV. The Purosangue does not require traditional anti-roll bars and can even lower its ride height to help it stay upright during hard driving.
Fuel Economy
You can say goodbye to gas money: Ferrari’s V-12-powered Purosangue is almost certain to be the most fuel-efficient Ferrari offering. Although the EPA has not yet released fuel economy estimates, the Urus and 12-cylinder Bentayga have ratings of 12 mpg each, 17 mpg respectively, and 14 mpg together. The Purosangue should be similar. Visit the EPA website for more information on Purosangue’s fuel economy.
New Design
The Purosangue, which is the current Ferrari that offers sufficient space for four passengers, has a pair of rear-hinged coach-style rear doors. These are claimed to make it easier to reach the back seat and preserve the two-door look. Both the front and rear seats have individual buckets. This means that there is no place for a fifth person in the back. Also, both rows have a center console as well as a center console. The interior is made from Ferrari-quality materials. The cockpit is very driver-oriented. Most of the controls can be operated via the steering wheel. Surprisingly, no center-mounted infotainment touchscreen is available in these days of tablet-style center stack screens. You can opt for a glass roof, but it is not mandatory. If you don’t want to see the sun while driving, the carbon-fiber standard roof panel will be lighter.
Connectivity and Infotainment
There is no centrally mounted infotainment screen, but there is a 10.2-inch digital gauge cluster as well as a separate 10.2-inch screen to show the front passenger. Apple CarPlay and Android Auto come standard, but there is no in-dash navigation system. Ferrari assumes that most people will use their smartphones for this service.
Safety
The Purosangue includes several driver-assistance features such as automatic emergency braking, high-beam headlamps, and adaptive cruise control. Visit the National Highway Traffic Safety Administration and Insurance Institute for Highway Safety websites for more information on Purosangue’s crash results. These are key safety features:
- Blind-spot monitoring and standard automated emergency braking
- Standard lane departure warning with lane-keeping assistance
- Standard adaptive control
It’s OK to have mixed feelings about Ferrari making an SUV. It was inevitable and rumors circulated for years about one. But, part of me hoped that Maranello would not be the last to enter the highly-expensive sports SUV market. The 2024 Ferrari Purosangue looks great, if not quite as pretty as it seems. It is a Ferrari-inspired take on what an SUV should be. It also has a 715-hp naturally-aspirated V12 under its hood. This is a great thing in an age where almost everyone has turbos.
2024 Ferrari Purosangue Price & Release Date
Naturally, any vehicle with a horse-pulling nose will come with a high price tag. Jalopnik asked Ferrari for pricing information on its first utility vehicle.
Are you sitting down? The 2024 Ferrari Purosangue starts at a jaw-dropping $393,350. Add in the $5,000 delivery fee and taxes and you have a family-friendly Ferrari hauler worth $400,000+ before you even look at the options list. It would be shocking if the average transaction cost for the Purosangue was lower than the mid-$500,000 range. Because of course, you’ll want your V12 all-roader in a custom paint color, or with ostrich upholstery, or whatever luxuries people spec on their half-a-million-dollar vehicles.