What will happen if there is 2024 Buick Riviera? The Riviera refers to a (two door) coupe from Buick surviving 8 generations of existence. Unfortunately, the company stopped production after it was no longer delivering promising sales numbers. Nevertheless, the Riviera has marked a spot in its historical existence. Wouldn’t it be cool if the company can revive the nameplate again?
About the Riviera in General
The Riviera was constructed and made as GM’s response to the existence of Ford Thunderbird. Designed as a (personal) luxury ride, Riviera had its own existence from 1963 to 1970. The coupe managed to survive the 7 years before drastic design creation (in 1971 model) had created the nameplate to plummet in the sales numbers. It would be exciting if the Riviera could be revived once more. With the technology and the possibility of electrification system, wouldn’t it be exciting if Buick can have its cool coupe once more?
What made the Riviera different was the fact that it didn’t share the body shell with other models. The frame used to construct the vehicle was basically the Buick’s standard frame but with shorter and narrower stance. The vehicle had the same power (as bigger Buick models), but with less weight, making the Riviera a popular option among auto enthusiasts. Buick had slower and not much production in 1998, where the 1990 model was the last one they made. The final model year was inspired by the Oldsmobile Aurora launched in 1995.
The Concept Cars
Even after the discontinuation, Buick has had two concept rides by using the nameplate. The first one was shown during Shanghai Auto Show 2007, where they showed coupe design with stunning effect by PATAC (Pan Asia Technical Automotive Center). This is a design and engineering joint venture between GM and SAIC (Shanghai Automotive Industry Corporation). They called it 2013 Riviera concept, inspired by many (iconic) Buick elements, such as 60s Electra 225, 38s Y-Job Concept, 70s Riviera coupe, and 60s LeSabre. Many of the signature (design) elements were inspired from Riviera’s early generation, while the new components include waterfall grille and tri-shield brand logo.
The second one was also shown in 2013 Shanghai Auto Show. It followed the concept ride from the 2007, but boasting the 2-door extensive coupe style. The design was created to celebrate the 110th anniversary of Buick, while showcasing the future styling designs. The 2007 concept was said to bring PHEV system, which was quite cool. This is actually a cool concept, in the event Buick wants to develop it and make it into production.
From the design, the front fascia has a modest design and tighter style. The headlamps are short and slender, accompanied by the (LED) L-shape form as the accents. It’s safe to say that the overall design and style was super attractive.
Will Riviera Ever Be Made Again?
Although there is no confirmation from Buick about the Riviera, especially for 2024 Buick Riviera, it would be super cool to have it again after its 1999’s discontinuation. One reason why the Riviera should be revived is the future oriented design. The exterior area had this cool style that most GM enthusiasts love. After decades of its first debut, the Riviera has transformed to this cool and stylish vintage piece, offering retro vibe.
But then again, today’s Buick lineups are filled with SUVs and crossovers as they are the ones high in demand – for now. But in case Buick wants to revive a stylish coupe with two door styles, they know where to turn. But for now, there is not a possibility for 2024 Buick Riviera, so you shouldn’t hold your hopes high.